Our Story

From humble beginnings to becoming the region's premier luxury spirits provider

Digoja Liqours was established in 2015 as a dedicated wholesale liquor supplier for both businesses and private customers. With a growing reputation for quality products and reliable service, we soon expanded into the nightlife scene—creating an immersive club experience where premium beverages meet unforgettable entertainment.

Our Mission

To provide top-quality alcoholic beverages at competitive prices while offering an unforgettable clubbing experience to our customers. We source only the finest spirits from around the world and maintain the highest standards in our club venues.

Our Vision

To become the leading provider of wholesale liquor and a vibrant nightlife destination in the region, recognized for our commitment to quality, customer service, and entertainment excellence. We aim to set the standard for luxury experiences in the industry.

2015: Humble Beginnings

Founded by Martha Ntuli with a small storefront in Johannesburg, focusing on premium spirits for local restaurants and bars.

2017: Expansion

Opened two additional locations in Pretoria and Cape Town, becoming a recognized name in premium liquor distribution.

2019: Club Venture

Launched our first exclusive club venue, combining premium beverage service with high-end entertainment experiences.

2022: National Recognition

Awarded "Best Luxury Liquor Wholesaler" and "Premium Nightlife Experience" at the National Hospitality Awards.

2025: Current Status

Now operating 12 premium locations nationwide with over 200 employees and serving 500+ hospitality businesses.

Meet the Team

Martha Ntuli

Founder & CEO

With 15+ years in the beverage industry, Martha's vision shaped Digoja into what it is today.

Wilson Ntuli

Operations Manager

Ensuring seamless operations across all locations with a focus on premium customer experiences.

Simphiwe Ntuli

Marketing Lead

Crafting the premium brand identity that distinguishes Digoja in the luxury market.